New Brunswick NUANS Report: How to Reserve a Business Name

Are you preparing to incorporate a business or complete another filing in New Brunswick using a chosen name? A name search may be one of the steps you need to complete before filing.

A NUANS® Report compares your proposed name against existing corporate names, business names and trademarks to identify identical or similar names that could create confusion.

New Brunswick has an important difference, however: the New Brunswick name search report is not sold directly through the public NUANS website. It must be obtained from a private-sector name search firm.

Here is what you should know before ordering.

What Is a New Brunswick NUANS Report?

A New Brunswick NUANS® Report is a name search report prepared for a proposed corporate or business name.

The search takes into account information such as:

• existing corporate names;
• business names;
• trademarks;
• names that are identical or similar to the proposed name;
• variations that may create a risk of confusion.

The purpose of the report is to provide useful information for reviewing the proposed name.

A NUANS Report does not, however, constitute approval of the name. The final decision remains with the applicable registry as part of the filing process.

Where Can I Get a NUANS Report for New Brunswick?

Innovation, Science and Economic Development Canada indicates that a name search is required for applicable New Brunswick applications, but that this service is not offered directly through its public website.

The report must therefore be obtained from a private-sector name search firm.

GetNuans is an independent private service operated by a NUANS member and allows you to order a New Brunswick NUANS® Report online.

What Information Do I Need to Provide?

To prepare the search correctly, you should have the following information ready:

• the proposed business or corporate name;
• the legal ending, if applicable, such as Inc., Ltd., Corp. or Ltée;
• the distinctive term in the name;
• the main business activity;
• any relevant spelling variations;
• your email address for delivery of the report.

The distinctive term is the part of the name that primarily distinguishes your business from others.

For example, in:

Rivière Verte Consulting Inc.

“Rivière Verte” would generally be the distinctive term, while “Consulting” is more descriptive of the activity and “Inc.” is the legal ending.

It is important to check the spelling of the proposed name carefully before ordering because the search is performed using the information you submit.

Is the Cover Letter Included?

With a GetNuans New Brunswick order, the name search firm cover letter is included at no additional charge.

You receive:

• your New Brunswick NUANS® Report;
• the cover letter;
• both documents in PDF format by email.

This avoids having to request the accompanying document separately after the report has been generated.

How Long Does It Take to Receive the Report?

GetNuans automates the preparation and delivery of the report.

After payment, the order is processed automatically and the report is normally sent by email within minutes, 24 hours a day, seven days a week.

You can also use your order number to track the processing status.

This fast delivery can be especially useful when you are preparing a filing and do not want to wait until the next business day simply to obtain your name search.

How Long Is a NUANS Report Valid?

A NUANS® Report is generally valid for 90 days from the date of the search.

It is therefore best to order the report when you are reasonably ready to proceed with your filing.

If the report expires before you complete the applicable process, a new search may be required.

Does a NUANS Report Guarantee That the Name Will Be Accepted?

No.

This is an important distinction.

A NUANS® Report helps identify similar names and trademarks, but it does not:

• incorporate your business;
• register your name;
• create a trademark;
• guarantee that the name will be accepted;
• replace the decision of the applicable registry.

The report is a name-search step in the process. Final acceptance of the name depends on the authority responsible for the filing.

Preliminary Search or NUANS Report?

If you have not yet finalized your name, a preliminary search may be useful before ordering a complete report.

A preliminary search can help you quickly check for potential matches.

However, it does not replace an official NUANS® Report and does not reserve the name.

A simple approach is therefore to:

1. choose a few possible names;
2. perform a preliminary search if you want to check them;
3. select your preferred name;
4. order the New Brunswick NUANS® Report;
5. review the report before proceeding with your filing.

Order a New Brunswick NUANS Report Online

If your filing requires a New Brunswick NUANS® Report, GetNuans allows you to complete the entire order online.

The service includes:

• New Brunswick NUANS® Report
• Cover letter included
• $39.95 CAD
• Automatic email delivery
• Service available 24 hours a day, seven days a week

Simply provide the information about your proposed name, review the details and proceed to secure checkout.

Your report is then generated and sent directly to your email address.

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Key takeaway: in New Brunswick, the NUANS name search report used for applicable filings must be obtained from a private-sector name search firm. Check your proposed name carefully before ordering, and remember that the report supports the name-search process, while the final decision remains with the applicable registry.

GetNuans is an independent private service operated by a NUANS member. It is not a government registry.